Growth through innovation is the key to staying afloat in today's highly competitive world and is usually the most effective way to grow over time.
Unfortunately, innovation requires high resource allocation and risk management.
Often, organizations identify with the need for innovation but do not direct the right resources in the proper way.
Additionally, from our experience, organizations avoid stretching the risk limits for fear of failure.
The result: launch of new products that are simply variations of existing products, so do not contribute to significant profitable growth.
Based on our professional methodology, we obtain
high-potential launches while reducing the level of risk.
Innovation is the key driver for healthy and profitable growth
Innovations that are riding on consumer needs and market trends tend to be the most effective
3 INNOVATION STEPS
3 master steps for an effective innovation process
STEP 1 | Market trends
Market and consumer trend analysis – marking the key drivers that are leading the market growth.
STEP 2 | Matching areas
Choosing the relevant area where your brand can meet a growing market trend. The most effective way to grow sales while reducing the potential of failure is to embrace a proven growing trend.
STEP 3 | Product development
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Product innovation brief
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Research for existing product solutions all over the world
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R&D [In-house | Outsource]
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Marketing & Sales plan
MANAGEMENT